All MHM clients are very dedicated individuals.
Having spent approximately 15 years of training and to become a consultant surgeon, they then go on to work incredibly long hours.
They do so because they actually love what they do.
Starting a Business
All at some point, however, they take the decision to start a private practice.
It’s unlikely they would be my clients otherwise if you think about it. They start a private practice because they wish to make more money. To have any other objective is either (a) silly or (b) engaging in self-delusion.
There is no shame in admitting you start a private practice to make more money.
At some point however your private practice becomes a business.
As I’ve blogged before, it must, therefore, be run as a business. A business with a social conscience but nonetheless a business.
Yet, sadly, many consultant surgeons make the mistake of believing their practice/business will grow and make them rich if they continue doing what they love to do. Sadly that is not true. Only doing what you love seldom leads to long-term financial success.
And that means, as much as you love being a Private Consultant Surgeon, you must measure the performance of your practice/ business.
This is the point the private consultant surgeon realises he/she must learn to understand financial analysis i.e. the numbers. It’s not all that complicated actually.
Supplying data to your accountant every year isn’t the same as understanding the numbers behind your practice though.
Know your numbers
Let me give you a real example.
I was contacted recently by an established private surgeon who, he claimed, appeared to be working all the hours God sends but said he was always broke.
It didn’t take long to work out why.
The first good indicator was a complete lack of financial analysis other than a tax report a little over one-year-old. No debtors ledger was available so the surgeon didn’t have any real idea how much he was owed.
It transpired both patients and insurance companies were only invoiced monthly.
So I took the last six months worth of clinic lists and checked how many had or had not been invoiced. Quite a lot had not.
I did the same with surgical episodes with the same result. This was followed by an investigation into how much had not been paid even if invoiced.
But it was also a case of adding up the total revenue generated for each month, calculating the total costs and subtracting one from the other.
Even if any type of provision was made for tax liability was ignored (bad move!) the results were not encouraging.
Dangerous Place to Be
The really bad news is that the consultant looked very blank when I asked which percentage of patients were referred to him from which source i.e. how many GP referrals, recommendations from previous patients, insurance company referrals, etc.
It was clear this particular consultant had no real idea of how his practice or business was performing.
And that was and still is a very dangerous place for any business to be.
pete@medicalhealthcaremanagement.co.uk